SOME of the biggest names in the business sector will impart their knowledge on how to start a small- and medium-scale business during the 6th Edition of Puregold’s "Tindahan ni Aling Puring Sari-sari Store Convention" from May 18-21, 2011 at the World Trade Center in Pasay City.
 
Dr. Francisco Colayco, a well-known entrepreneur, a venture developer and a financial advisor, leads the list of personalities who will tackle different aspects of business that would be helpful to would-be entrepreneur and those who want to expand their existing business.
 
As chairman of the Colayco Foundation for Education, Inc., Colayco’s advocacy is to educating the general working class, OFWs and students on how to manage their personal finances. 
 
Aside from Colayco, lectures and seminars for small-scale entrepreneurs will be given by motivational and professional speakers Chinkee Tan, Francis Kong, Lloyd Luna and Jojo Baldo.
 
Colayco will tackle the topic "Pisobilities -Pera Ko Palaguin Ko," while Tan will talk about "Good credit = Good business, Ang mabuting utang ay magandang puhunan".
 
Kong will expound on the topic “ Be the best you can be” Ako at ang Sari-sari store ko – D’Best!, Luna will speak about "Ang sikreto ng tagumpay, SIKAP ang kasagutan and Baldo will discuss "Bro! Ang sandalan ko sa negosyo".
 
The convention, considered as the biggest small- and medium-entrepreneur gathering in the country, carries the theme, SIKAP  - Sari-sari Store, Itaguyod Kasama ang Puregold".

Vice President Jejomar Binay has also been invited guest of honor and speaker during the opening of the convention on May 18, 2011.

The event’s mission is to bring out the entrepreneur in every Filipino by encouraging them to engage in small-scale business like the sari-sari store.
 
Expected to join the event are 150,000 active members of Puregold’s Tindahan ni Aling Puring club, composed mainly of small-scale entrepreneurs such as sari-sari store owners, canteen and restaurant operators and resellers.